Aspen Cartel
Brand and launch for a music project that crossed 100k plays.
Summary
Launch League built the Aspen Cartel brand and ran the launch for the omfgitsMateo music project, taking it from a first campaign to a real following, past 100k plays. This is the studio's Launch mode: identity, a repeatable content engine, and distribution.
Problem
A new music project has no audience and no distribution habit. Getting past the first few hundred listens takes a brand people want to follow and a cadence that compounds.
Approach
We developed the identity and voice, a distinct visual language, and a content calendar that fed releases and social in a steady rhythm. The launch grew an earlier campaign into an ongoing brand with a website and a waitlist, and used listener data to steer what to make next.